❌ Copywriting
is the painful act of trying to sell your
mission.
✅ Prose
is the magic that happens when your
mission shares it soul.
Charley
Writer + Founder
Simple mission
In a world of too much — I believe in the power
of simple. And when put into writing, few marketing
strategies do more with less.
Missions disrupt a sector with a simple message. Simple
words inspire supporters across the world.
At Prose + Roses, I call this the powers of prose.
Charley Arrigo
Charley Arrigo
Brands I work with
I work with Last Romantics.
Impact startups and social enterprises who look at
the world and raise their hand and say — "I believe
in a better way."
And they pursue it against all odds, in spite of all
fears—and always, with every ounce of their heart.
Charley Arrigo
Prose's villain
Copywriting keeps missions from reaching
people and making an impact.
With prose, I help in these areas:
-
Weakened brand identity (or lack thereof)
-
Poor positioning
-
Confusing messaging
-
Bad first impressions
-
No Spark of Life
Simply yes
-
organizational rebrand
-
positioning correction
-
singular messaging adoption
-
website facelift
Simply no
-
lower-level projects, i.e. outside of brand development
-
free strategy sessions
-
design
-
pro-bono writing
-
meetings > 30 minutes
-
selling my soul to the man
Charley Arrigo
Anne Ravanona
Founder, CEO
Global Invest Her
"As a startup founder, it’s difficult turning the complex into something meaningful people can connect
with. Charley's a master in the art of simple writing."
Adam Thornhill
Head of Marketing,
Medicspot
"Charley helps organisations find their voice and stand out from the crowd. His content resonates emotionally and inspires people into action."
James Sancto
Founder, CEO
We Make Change
"Charley is a creative and highly-skilled marketer who has an incredible ability to develop concise content that informs, inspires and empowers."
Catherine Perreira
Branding & Communications Advisor
London
"Charley played a significant role in growing We Make Change's online presence and following across social."