kiwihug-cqhXfrRHCPo-unsplash.jpg

❌ Copywriting

is the painful act of trying to sell your 

mission.

✅ Prose

is the magic that happens when your
mission shares it soul.

kiwihug-cqhXfrRHCPo-unsplash.jpg
Charley portrait-01_edited.png

Charley
Writer + Founder

kiwihug-cqhXfrRHCPo-unsplash.jpg

Simple mission

 

In a world of too much — I believe in the power

of simple. And when put into writing, few marketing 

strategies do more with less.

 

Missions disrupt a sector with a simple message. Simple

words inspire supporters across the world.

At Prose + Roses, I call this the powers of prose.

Charley Arrigo

kiwihug-cqhXfrRHCPo-unsplash.jpg

Charley Arrigo

Brands I work with

I work with Last Romantics.

 

Impact startups and social enterprises who look at

the world and raise their hand and say — "I believe

in a better way."

 

And they pursue it against all odds, in spite of all

fears—and always, with every ounce of their heart.

Charley Arrigo

kiwihug-cqhXfrRHCPo-unsplash.jpg

Prose's villain

Copywriting keeps missions from reaching

people and making an impact.

 

With prose, I help in these areas:

  • Weakened brand identity (or lack thereof)

  • Poor positioning

  • Confusing messaging

  • Bad first impressions

  •  No Spark of Life

kiwihug-cqhXfrRHCPo-unsplash.jpg

Simply yes

  • organizational rebrand

  • positioning correction

  • singular messaging adoption

  • website facelift

kiwihug-cqhXfrRHCPo-unsplash.jpg

Simply no

  • ​​lower-level projects, i.e. outside of brand development

  • free strategy sessions

  • design

  • pro-bono writing

  • meetings > 30 minutes

  • selling my soul to the man

Charley Arrigo

kiwihug-cqhXfrRHCPo-unsplash.jpg
Anne Ravanona Headshot Photo 300 x 300.jpeg

Anne Ravanona

Founder, CEO

Global Invest Her

"As a startup founder, it’s difficult turning the complex into something meaningful people can connect
with. Charley's a master in the art of simple writing."

1_ddi2yjjXtO_5dMrgeAJPMQ.jpeg

Adam Thornhill

Head of Marketing,

Medicspot

"Charley helps organisations find their voice and stand out from the crowd. His content resonates emotionally and inspires people into action." 

65435592_2566972926655460_7912917836274597888_n.jpeg

James Sancto

Founder, CEO

We Make Change

"Charley is a creative and highly-skilled marketer who has an incredible ability to develop concise content that informs, inspires and empowers."

8vA1jWp-_400x400.jpeg

Catherine Perreira

Branding & Communications Advisor

London​

"Charley played a significant role in growing We Make Change's online presence and following across social."