Back in School 
 
social campaign
 
 

2021

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 Lead social media 
 
copywriter 

Instagram + Facebook +  Back in School: Website Landing Page

 From "mama & dada" to 

 giddy giggles & little babbles, 

 watching your baby grow is an 

 exciting journey. 

"

"

Excerpt: Goddard Back in School Campaign: "Watch Me Grow", 2021

 Mission 

Serving 70,000 + students in 560 + Schools in 38 states; The Goddard National Brand needed a writer to help engage its parent audience during their 2021 Back in School campaign.

 From writing their ABC's to every new 
 hop, skip and jump—kindergarten is 
 where learning comes to life. 

"

"

Excerpt: Goddard Back in School Campaign: "Watch Me Grow", 2021

 Tone of 
 voice 

Goddard's voice is warm, nurturing + fun.  

To compliment these traits, I added a
tone of nostalgia to adapt emotionally
to the feelings parents experience when
putting their child back in school.


This was key in nurturing parents and
empowering them to hold onto these
special, yet oh-so fleeting moments during
childhood.

A universal feeling living in the heart of
parents. 

 Marveling as those wobbly knees turn 

 into confident first steps is a moment 
 you'll always remember. 

"

"

Excerpt: Goddard Back in School Campaign: "Watch Me Grow", 2021

 Instagram stories. 

 Watch Me Grow 

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 From little ooohs and ahhhs to finger   points and double takes, driving your   child to school can feel like a big   adventure. 

"

"

Excerpt: Goddard Back in School Campaign: "Daily Drive Bingo", 2021

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 Facebook static 
 examples. 

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 Landing page 
 copywriting. 

 Back in School 

 It's that time again, a time to learn   and laugh and play. 

 

 For a child, being back in the   classroom can open a whole new world   of wonder. 

"

"

Excerpt: Goddard Back in School Campaign: "Back in the Classroom", 2021

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 Thank you 

I appreciate you taking time out of your day to view my work.

 

If you're looking to put your  🤍  into words + unlock the voice behind your social enterprise....

 

Write me here: charley@proseandroses.com

 

Looking forward to chatting,

 

- Charley