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Back in School
social campaign
It's that time again, a time to learn
and laugh and play... For a child, being back in the classroom can open a
whole new world of wonder.
Excerpt: Goddard Back in School Campaign
Lead social media
copywriter
Instagram + Facebook + Back in School: Website Landing Page
From "mama & dada" to
giddy giggles & little babbles,
watching your baby grow is an
exciting journey.
Excerpt: Goddard Back in School Campaign
Mission
Serving 70,000 + students in 560 + Schools in 38 states; The Goddard National Brand needed a writer to help engage its parent audience during their 2021 Back in School campaign.
From writing their ABC's to every new
hop, skip and jump—kindergarten is
where learning comes to life.
Excerpt: Goddard Back in School Campaign
Tone of
voice
Goddard's voice is warm, nurturing + fun.
To compliment these traits, I added a
tone of nostalgia to adapt emotionally
to the feelings parents experience when
putting their child back in school.
This was key in nurturing parents and
empowering them to hold onto these
special, yet oh-so fleeting moments during
childhood.
A universal feeling living in the heart of
parents.
Marveling as those wobbly knees turn
into confident first steps is a moment
you'll always remember.
Excerpt: Goddard Back in School Campaign
Instagram stories.
From little ooohs and ahhhs to finger points and double takes, driving your child to school can feel like a big adventure.
Excerpt: Goddard Back in School Campaign
[Beginning of physical social assets + landing pages]
Watch Me Grow
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Facebook static
examples.
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Landing page
copywriting.
Back in School
Thank you
I appreciate you taking time out of your day to view my work.
If you're looking to put your 🤍 into words + unlock the voice behind your social enterprise....
Write me here: charley@proseandroses.com
Looking forward to chatting,
- Charley