startup rewrite 

coming soon...

 startup rewrite  is designed for startups
who are struggling to reach hearts.

 lack of emotional connection  between startup and consumer are at the root of it.

 weak positioning, too many messages, and 
  lack of startup soul  are the primary cause.

 Let's fix this. 

 Together. 

 Welcome to  startup rewrite

1.

 Positioning 

2.

 Messaging 

3.

 Soul 

1.

 Positioning 

The rules of positioning grant you
the power to be great at one thing.

Like the-four-sport athlete, anything
more is an undesired path to mediocrity. With this universal truth, can your positioning be improved against your competitors? 

Or is it possible you're competing
in a market that cannot be won?

We'll answer this question, find the
solution, then execute with writing +
strategy.

2.

 Messaging 

Too many messages to too many people
undermines great startup positioning
.

One idea. One audience. One message.

That's focus. 

Your product differentiators will be
the foundation on which this focus
manifests.

3.

 Soul 

 I call this the James Dean effect.

Why does one person walk into the party
and everyone stops and stares, while many
others can barely raise anyone else's
hair?

Failure to follow the principles of cool.

We recreate the image of your startup in the way
Dean modeled himself after Monty Clift and Marlon Brando during his rise to cool in early
1950s Hollywood.

 Are you ready? 

Join the  startup rewrite 

Startup stage
Budget

That was cool. Thank you. You'll be hearing from me soon.