Prose + Positioning
Great startups speak with a steady
tongue of verbs, nouns, and adjectives
that carve out a unique spot in people's
You'll gain a language identity that'll
emotionally differentiate your brand
past dispassionate startups in your
Like great films, memorable startups are easy to remember—and just as
easy to explain.
They harness the power of one. One
idea. One audience. One message.
I use this brand messaging strategy to
help write your startup above and beyond confusingly complex competitors in your marketplace.
Spark of Life